World Mobile, the blockchain-based global mobile network, has taken another step on its path to mass adoption by hiring Steve James, former head of Vodafone’s mass segment marketing, as the new chief marketing officer.
Having introduced a radical transformation of Vodafone’s mass market proposition that has led to a significant increase in revenue and active users over the past two years, Steve brings tremendous experience to an already strong World Mobile team.
“Our goal has always been to achieve mass adoption,” said Micky Watkins, CEO of World Mobile. “At present, in the world, more than three billion people do not have access to the Internet and to services such as banking or digital identities, because the traditional old-fashioned networks think that it is too expensive to do anything.
* We don’t think that’s a sufficient excuse, so our mission is to connect the unconnected. To do this, we need to get as many people as possible running the Air and Earth nodes on our network as soon as possible.
“This is why we are delighted that Steve has joined our team. He’s shown time and time again – whether it’s during his time at Giffgaff, Vodafone or O2 – that he’s the man to turn to when you want to put your service in the hands of the masses.
Prior to joining World Mobile, Steve worked as Head of Mass Segment Marketing at Vodafone, Director of Marketing at giffgaff Gameplan, Head of Pay & Go at O2 and Head of Brand and Advertising at Tesco Mobile, helping each of them to increase their market share and their number of users. based.
Considering his future at World Mobile and his first step into the blockchain industry, Steve added:
“I am very happy to join the World Mobile team. Not only do they combine humanitarian goals with a decentralized ethic that gives back to its users, but they are the only challenger brand in the space that offers a radically new and fairer approach to telecommunications. Honestly, this seems like the first step forward the industry has taken in decades.
“The sharing economies of Airbnb and Uber have shaken entire industries and World Mobile is doing the same for telecommunications, allowing people to win and change the world at the same time.
“There is no other company like World Mobile in the world right now, and I’m incredibly happy to be involved during this exciting time of growth. “
Steve’s addition to the team follows a successful 2021 for the blockchain-based mobile network, with business partnerships with IOHK, the Zanzibar government and Fulham FC, as well as securing membership in ITU and telecommunications licenses in Zanzibar and Tanzania.
“Everything we do comes down to three key things: Will it help us connect the unconnected in the world? Will this add value to our sharing economy that supports the network? And will it lead to mass adoption so that we can bridge the digital divide that separates so much of the world from modern life? Watkins added.
“Much like our three-year partnership with Fulham FC, hiring Steve ticked all three boxes for us. His industry expertise, track record of growth, and passion for the customer experience will be invaluable to us as we pursue our plans to become one of the first blockchain companies to integrate with the mainstream.
As more blockchain projects focus on crypto niches, hiring Steve marks a real statement of intent from World Mobile as he keeps his eyes on a much bigger prize: embracing blockchain and connecting devices. billion people around the world.
Copyright © acrofan All rights reserved
