The Parisian mobile application publisher Lumos Apps raises 1.6 million euros

The Paris-based mobile application publisher, Lumos Apps, raised 1.6 million euros in a new funding round. Borrowing a page from the gaming industry’s playbook, the startup replicates the tried-and-tested publishing model and applies it to all non-gaming categories, ultimately propelling developer titles higher and higher up the charts. the App Store. The new funds will be used to further develop the companies’ proprietary prediction and automation technologies, as well as to strengthen the size of the team.

Founded in 2020 by Vincent Hart de Keating and Damien Soulard, Lumos Apps builds on Hart de Keating’s impressive resume which includes co-founding and managing director of Homa Games, a company “specialized in publishing, user acquisition and mobile game monetization,” and a stint as head of performance marketing at Berlin’s HitFox, what would become the HitFox Group, and then Ioniq. Likewise, Soulard’s technical expertise spans a decade ago.

With Lumos Apps, the duo leverages their previous publishing experiences in the gaming industry and extrapolates the methodology to all industries other than gaming. The startup uses predictive and AI-powered technologies to help customers up their game in all critical aspects of an app’s performance in related Apple and Google marketplaces, including user experience, customer acquisition users, app store optimization and perhaps most critically, monetization. Armed with this information, Lumos Apps customers can expect smaller teams to be able to focus on working on a larger number of apps compared to industry benchmarks.

When developers publish through Lumos Apps, the company’s Lumos Forecast product can provide an 85% accurate prediction of the future lifetime value of an installed app in just 4 days.

With the data gathered from this prediction, the Lumos bidder can then analyze cost per install and user future lifetime value, and automatically configure or reconfigure bids and budgets for all campaigns in all countries. and networks, maximizing return on investment.

And if that wasn’t enough, Lumos Apps also provides developers with a 4-day AB testing cycle that flags the most successful interaction that has the highest lifetime value potential.

“There are so many businesses and content creators out there who are developing apps that aren’t successful. They aren’t mobile app experts and don’t understand the ins and outs of publishing an app,” says Hart from Keating. “That’s what we do: we take care of all aspects of app production, while the company or creator can focus on what they do best: producing quality content.”

And so it would seem the proof is in the pudding, as Lumos Apps has already landed around 20 publishing deals, with women’s fitness app Weburn entering the Top 50 most downloaded apps in the category. Health & Fitness in the United States, with the phone personalization application, Plaw climbs into the top 20 in the Lifestyle category in the United States.

Lumos Apps’ €1.6m funding was provided by founding venture capital firm Breega, alongside ubiquitous Bpifrance.