SocialPeta Announces Launch of Mobile App Marketing White Paper

HONG KONG, Hong Kong —

SocialPeta, an ad intelligence platform, released its annual report white paper on global mobile app marketing (non-gaming) with more than 70 countries and regions covered. The platform allows mobile application companies to delve into the annual competitive analysis of the mobile application industry and dominate the market. Want to learn more about what’s taking the mobile app market by storm in 2021 and the strategies that should ensure skyrocketing growth this year? We’ve combined these stats from SocialPeta into one place.

Mobile Application Advertising Market Review 2021

Advertising market statistics

In 2021, there were 190,000 mobile advertisers, down 8.23% from the previous year which had over 200,000 advertisers. The reason attributed to this decline was mainly the saturation of the mobile applications market, resulting in its first negative value in the last five years. The figures are further expected to decline by 3.86% in 2022 and eventually stabilize in 2023 with growth of 4.82%.

Of the 190,000, this is the largest number of advertisers supported by business applications. A total of 30,000 advertisers were enterprise apps. While business apps ruled advertisers, shopping apps controlled the creative market, with the highest number of creatives in 2021. Shopping apps had such a priority in creative share at 36.19%, just behind entertainment with only 5.95%.

Meanwhile, between Android apps and iOS apps, Android led with an average of 435 creations, a significantly higher percentage of iOS apps at 11.3%. Android apps also had more advertisers than iOS apps.

Ad cost statistics

The average increased by 2.25% in 2021, with a 27% increase over 2020 for mobile marketing of non-gaming apps. CPM advertising costs increased 6% from 2020, with an average value of $5.41. However, CPC was down 26% year-on-year, an average of $0.44. The United States had the highest advertising cost for non-gaming mobile apps on Meta platforms than any country or region. The average CPM was $14.14, CPC $2, and CTR 2.97% in the US.

Advertising platform statistics

Top social media platforms by usage – Facebook and Instagram were the most popular apps used by advertisers. Both of these platforms saw a significant number of non-gaming advertisers, with 149.6,000 ads posted on Facebook alone in 2021.

Marketing predictions for the mobile application market (excluding games)

Here are the strategies that have revolutionized mobile app advertising in 2021 and will continue to do so in the coming year:

•Real life stories to tell with users for financial apps

According to SocialPeta’s data on ad creatives for financial apps worldwide, advertisers prefer their ads to show how surprised real people are by high investment earnings or to show the analysis of professionals.

•Transforming eCommerce Applications with Live Streaming

E-commerce live streaming has been very popular in China, and it will skyrocket in Western countries in 2022. TikTok will lead the way into new territories. Amazon, Facebook, Pinterest and YouTube are also extending their e-commerce to mobile. Additionally, mobile e-commerce apps that have added this functionality have paved the way for improved brand appeal and differentiation from their competitors.

•Popularity of User Generated Content in Short Video Apps

Short video apps harness the power of UGC through people’s voices and UGC has become the inspiration for short video app creators. Short videos are especially appealing when people’s time is fragmented due to the high pace of modern life in the information-based society, and there is the big data recommendation algorithm.

•Emotional connection drives creative reading

In the modern world of short videos, attracting audiences with play creatives becomes difficult. To bring creative to life, advertisers are now using emotional connections through story-based ads.

•Influencer marketing to get attention

Again, like user-generated content, audiences are more likely to resonate with the people they follow. Moreover, it allows users to make decisions in favor of the mobile app rather than bombarding them with regular advertisements.

final verdict

Leading the race is tough in a market with millions of competitors in the same niche. Competition is increasing every day and advertisers need to think outside the box to thrive in the industry. Mobile app companies need to become a jack-of-all-trades to win the market – from premium app development to futuristic marketing. Without that up your sleeve, it’s a quick descent downhill for an app that could otherwise become an industry pioneer with the right tricks.

Fortunately, the internet is full of information that will equip you with the knowledge and skills of mobile app marketing. Advance much further than other mobile apps with these strategies.

Learn more about mobile application marketingprevious statistics and future predictions by downloading the SocialPeta 2021 Global Mobile App Marketing White Paper.

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