Serena Williams is not only a legendary tennis player but also a successful businesswoman, and this was again proven recently when she shared her partnership with a mobile payment service called “Cash App”.
The collaboration coincides with Cash App’s first branded campaign, “It’s Money”, which highlights the satisfaction that comes from having your finances taken care of using Cash App’s wide range of products. CashApp.
The 23-time Grand Slam champion shared a video of her collaboration with the app on Instagram. In the ad, she was pictured returning home after a busy day and paying the babysitter using Cash App’s digital service for payment.
Serena Williams has spared a few words for her new collaboration. The American said she wants to use her platform to spread awareness of the benefits that money management programs such as “Cash App” have to offer, according to Ebony Magazine.
“I’m a big believer in financial independence, education and accessibility,” Williams said, adding, “I want to use my platform to raise awareness of the opportunities that money management tools like Cash App have to offer, so working together was a no-brainer.”
“Cash App’s new brand campaign highlights one of Cash App’s features that I love using and I hope it shows audiences that they can also seamlessly interact financially with friends and family,” she added.
Williams’ collaboration with the app isn’t new, however. When she presented a panel for Cash App in April at a Bitcoin conference, they started working together and have now expanded their collaboration.
“This didn’t happen five years ago”- Serena Williams on the changes in her life
In a recent interview With PEOPLE, Serena Williams has claimed that her days look very different now than they did a few years ago. She explained how she balances her tennis career, running a venture capital firm and being the mother of Olympia, who is almost five years old.
“Now when I prepare for a tournament, I train in the morning, take VC calls in the afternoon, then hang out with Olympia, and that didn’t happen five years ago. “Williams said.
Read also
The story continues below
“It’s totally different. I can’t imagine having this conversation with you a short time ago and saying this is what my life is like,” added the 23-time Grand Slam champion.
Williams is expected to compete in the National Bank Open in Toronto, which begins Aug. 8 and will then be at the Western and Southern Open in Cincinnati as a tune-up for the U.S. Open later this this month.
