Redbox provides the best mobile app for millennial consumers in the US, while the Plex app ranks very high in this 25-44 age group not only in the US but also in Canada , UK and Australia.
Redbox and Plex also rank among Gen-X and Boomer consumers in the US (defined as anyone over the age of 45), but mobile apps TV Guide and DirecTV rank first in monthly active users among these. older age groups.
So says former App Annie, now using the lowercase moniker “data.ai,” who just released her latest “State of Media and Entertainment” report. As first noticed by Protocolthe report contains some surprising nuggets – beyond the fact that two aspiring US ad-supported streaming providers rank so highly among millennial consumers.
For example, the Crunchyroll mobile app ranks #1 in monthly active usage among Gen Z consumers as measured by data.ai, not only in the US, but also in Canada, the UK and in Germany. Crunchyroll comes second among 16-24 year olds in France and Australia.
For its part, data.ai only measures usage of the Apple iOS and Google Android mobile apps, which almost undoubtedly explains why the most popular subscription streaming apps – Netflix, Disney Plus and HBO Max, for example – appear at the top. 10 for monthly active users for Gen-Z, but doesn’t rank for older consumers, who prefer watching these services on devices like smart TVs.
