People are spending more money than ever on mobile apps and games
We all know that the mobile app market is one of the most lucrative markets. These simple tap and swipe games on our phones fetch millions, sometimes even billions of dollars. According to a new report from Sensor Tower, we spent more money this year than ever.
Global spending on mobile apps reached $133 billion this year.
When mobile apps were a thing, no one ever thought about making a living or getting rich from an app. These days, apps like Genshin Impact and TikTok total billions of dollars in revenue per year.
Not only is the market big, but it is growing. According to the report, Apple’s App Store and Google Play Store are expected to generate a combined total of $133 billion in revenue this year. This includes in-app purchases and ad revenue. This figure is up from $111.1 billion in 2020. This represents a 19.7% year-over-year increase.
Apple’s App Store reigns supreme in terms of revenue, bringing in almost twice as much as the Google Play Store. This year, Apple generated approximately $85.1 billion in revenue. That’s a 37.7% increase from last year’s $72.3 billion.
As for the Google Play Store, this year it totaled around $47.9 billion. That’s a 23.5% increase from last year’s $38.8 billion.
Global spending on mobile games has also increased
Most of the money from in-app purchases comes from games. Mobile spending on games will reach approximately $89.6 billion across the two mobile platforms. This is a 12.6% increase over last year’s $79.6 billion. This is important because mobile gaming spending accounts for 67.4% of all app spending.
This year, Apple brought in $52.3 billion, an increase of 9.9% from $47.6 billion last year. The Google Play store brought in $37.3 billion, an increase of 16.6% from the $32 billion reported last year.
What were the best games this year?
In the Apple App Store, Honor of Kings takes the top spot, leaving PUBG Mobile and Genshin Impact in second and third place, respectively. As for the Google Play Store, the most profitable game is Coin Master which leaves Garena Free Fire in second and Genshin Impact in third.
The highest grossing game on both platforms is PUBG Mobile with Honor Of Kings second and Genshin Impact third. Other top-grossing games include Roblox, Candy, Crush saga, Pokémon Go, and Lords Mobile.
