How mobile apps are revolutionizing e-commerce
Mobile commerce has exploded in recent years. The number of mobile app users has even surpassed the number of mobile-optimized website users.
The reason?
- The apps are easy to use with seamless navigation.
- They easily use the features of the device, such as Bluetooth, audio search, GPS and camera, among others.
- Some apps can be used offline.
- They load quickly.
No wonder, new survey data has revealed that 80% of people use shopping apps frequently. This trend accelerated during the pandemic when consumer behavior shifted to prioritizing convenience and safety over in-store shopping. Overall, retailers saw a 36% increase in mobile app downloads and 54% growth in in-app purchases.
Let’s see how mobile apps are changing e-commerce.
- Offered a new marketing channel
Mobile apps are available 24/7. Hence, it offers online marketers a chance to engage customers around the clock. Merchants no longer have to wait for customers to show up at their store or website.
With a simple tap of the app icon, the customer can connect to their favorite brand anytime and anywhere. So, e-commerce marketers are investing in developing mobile apps to leverage this new channel for their campaigns.
- Improved customization
Being personalized for the user, mobile apps offer an interactive interface, encouraging customers to spend more time on the app. This increases the chances of a sale.
Features like push notifications, personalized rewards, and location-based search recommendations can be used to remind customers of the brand. Technologies like artificial intelligence make apps more appealing. For example, chatbots allow customers to get their questions answered.
Mobile apps are changing e-commerce by allowing businesses to personalize services, thereby increasing conversion rates.
- Improved shopping experience
In a retail environment, speed is essential. From answering queries to checking out, customers aren’t willing to wait more than a minute.
The apps allow for easy navigation and fast, secure payment. Customers can complete their purchase with just a few clicks, enhancing their experience. Therefore, the apps allow e-commerce owners to maximize conversion rates and revenue opportunities.
The pandemic has had a transformative impact on online retail. One of the upcoming trends is certainly that mobile applications become the new showcase. The above points will help you appreciate the impact of retail applications on the e-commerce domain. For more data on the impact of the pandemic on e-commerce, we recommend reading the infographic below by Pack & Send.
