Houston’s ‘Mattress Mack’ places record mobile bet on Super Bowl LVI

Texas furniture salesman Jim “Mattress Mack” McIngvale has placed a record bet of more than $4.5 million on a Super Bowl LVI victory for the Cincinnati Bengals against the Los Angeles Rams via the Caesars Sportsbook app.

Mattress Mack’s bet is the largest mobile bet in history, Ken Fuchs, head of sports at Caesars Entertainment Inc., told FOX Business.

“The Magic of Joe Burrow”

“At Caesars Sportsbook, we like to take epic bets on massive events like the Super Bowl,” Fuchs said. “The magic of Joe Burrow draws in fans, especially in Louisiana with his college roots. With this $4.5 million bet on Joe and the Bengals, Mack will once again make history. And with the millions of credits Caesars Rewards he will win – win or lose – he can enjoy his time on OUR mattresses at Caesars whenever he wants to stop.”

If the Bengals win, Mattress Mack’s earnings would be around $7.7 million.

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McIngvale, of Houston, told FOX Business he placed the bet through the Caesars Sportsbook app because he’s “the only one with pants big enough to take that kind of bet in one go.”

To make the bet legally, McIngvale drove from Texas to Louisiana, which officially launched legal mobile sports betting on January 28.

“They were very accommodating and made it easy for me,” he explained. “The rest of them wanted you to bet smaller amounts and every time you bet they lower the odds. So Caesars is an adult gambling place.”

Mattress Mack was able to place a bigger bet this year, thanks to the strong business her store, Gallery Furniture, has seen during the COVID-19 pandemic.

“Business has been very good because people, when locked up in their homes, look at their furniture and decide to refurnish it,” he said. “We mainly buy American-made furniture, so the supply chain issue hasn’t affected us as much as other furniture retailers.”

Gallery Furniture, which is located in Houston, operates a promotion for customers spending $3,000 or more on a Tempur-Pedic, Stearns & Foster or Sealy mattress or reclining sectionals, sofas, loveseats. If the Bengals win, Mattress Mack will use her winnings to refund the full amount of customer purchases.

“It gives customers the opportunity to buy great furniture,” McIngvale added. “The worst they can do is keep what they bought, and they’re buying at a very good price. We haven’t raised the prices at all.”

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Record expected

Caesars Sportsbook, DraftKings and Penn National Gaming all declined to disclose revenue estimates for the expected haul of this year’s game. However, Caesars said it expects betting on this year’s Super Bowl to break last year’s records, with an additional 36 million American adults eligible to place legal bets in their home country. origin.

According to a survey conducted by Morning consultation, the share of American adults who plan to bet on Sunday’s Super Bowl is 41% higher than before last year’s game. Nearly one in four American adults ages 21 and older, or 24% of respondents surveyed, said they were likely to place a money bet on Super Bowl LVI, up from 17% last year.

Of those who said they were likely to watch the game, 35% said they planned to bet, up from 23% in 2021. The share of US adults surveyed ages 21 and older who plan to bet through a online service increased from 13% in 2021 to 18% in 2022.

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VIXIO GamblingCompliance, a legal and regulatory intelligence firm focused on the gambling market, estimates that the US sports betting market could generate between $6.7 billion and $8 billion in gross revenue in 2022, depending on key factors , including whether online sports betting can continue in Florida amid legal challenges.

The company notes that the sports betting market could be worth between $12.1 billion and $17.7 billion in total annual gross revenue by 2025, depending on legislative trends. Total revenue from all online gambling in the United States, including online sports betting and iGaming in some states, is expected to reach between $17.3 billion and $22.6 billion by 2025.

Meanwhile, DraftKings said in a presentation of the investor day in March 2021 that the online sports betting industry could generate $22 billion in the United States with 100% legalization.