According to Sensor Tower, European consumer spending on mobile games reached $ 11.2 billion, an increase of 16.7% year-on-year, out of a total of $ 18.3 billion spent in 2021 on mobile applications and games across Europe.
Overall, spending on mobile games accounted for around 61% of total mobile app revenue in Europe. This represents 12.7% of the global mobile games market.
Contrary to conventions
Unlike the rest of the world, in Europe, Google Play generated higher user spending than the App Store. In 2021, gamer spending on Google Play reached $ 6.4 billion, an 18.5% year-over-year increase.
In comparison, user spending on the App Store generated $ 4.8 billion, an increase of 14.3% year-over-year.
In total, Google Play accounted for 57.5% of overall mobile game revenue in Europe, while the App Store accounted for 42.5%.
The top-grossing mobile game during the period was Tencent’s PUBG Mobile, which generated $ 404.2 million in consumer spending in Europe, an increase of 58.3% year-over-year. In second place was Moon Active’s Coin Master at $ 392 million, followed by Roblox at $ 264 million.
Additionally, PUBG Mobile was the fastest growing title among Europe’s 10 highest grossing games for 2021, followed by FunPlus’ State of Survival, which saw a 51.4% year-over-year increase. on the other. In third place was Roblox, which recorded European revenue growth of 29.4 year-on-year.
According to Newzoo, mobile games accounted for more than 50% of overall consumer spending in the games industry for 2021, reaching around $ 93 billion.
