Despite high downloads, mobile apps struggle to make money in India
InMobi surveyed 1,000 smartphone gamers and was surprised to find that 74% would rather watch an ad to progress through the game than make in-app payments.
Topics
Mobile Apps | Internet | OTT
Consider this contradiction. Indian consumers are using mobile apps like never before, helping the country rank high in the global rankings, both for new downloads and hours spent on them.
Yet consumer spending on mobile apps – a key element in making this business viable – is still very low. That’s why India isn’t even in the top 20 of App Annie’s global list based on consumer spending for 2021. And while mobile advertising has grown, despite all the hype, mobile share of the country was less than half a percent of the …
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First published: Mon 07 Feb 2022 06:02 IST
