Dots.com (NASDAQ: PCOM – Get a rating) and SITO Mobile (OTCMKTS: SITOQ – Get a rating) are both small-cap business services companies, but which is the better investment? We’ll compare the two companies based on their dividend strength, risk, institutional ownership, analyst recommendations, earnings, valuation and profitability.
Insider and Institutional Ownership
55.4% of Points.com shares are held by institutional investors. 2.2% of SITO Mobile shares are held by insiders. Strong institutional ownership indicates that hedge funds, large money managers, and endowments believe a company is poised for long-term growth.
Benefits and evaluation
This chart compares the revenue, earnings per share, and valuation of Points.com and SITO Mobile.
| Gross revenue | Price/sales ratio | Net revenue | Earnings per share | Price/earnings ratio | |
| Dots.com | $370.01 million | 0.66 | -$340,000.00 | ($0.03) | -541.33 |
| SITO Mobile | N / A | N / A | N / A | N / A | N / A |
SITO Mobile has lower earnings, but higher earnings than Points.com.
Risk and Volatility
Points.com has a beta of 1.43, meaning its stock price is 43% more volatile than the S&P 500. Comparatively, SITO Mobile has a beta of -0.14, meaning its stock price is 114% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of the current ratings and recommendations for Points.com and SITO Mobile, as provided by MarketBeat.com.
| Sales Ratings | Hold odds | Buy reviews | Strong buy odds | Rating | |
| Dots.com | 0 | 0 | 3 | 0 | 3.00 |
| SITO Mobile | 0 | 0 | 0 | 0 | N / A |
Points.com currently has a consensus price target of $23.33, suggesting a potential upside of 43.68%. Considering Points.com’s possible higher upside, equity research analysts clearly believe that Points.com is more favorable than SITO Mobile.
Profitability
This table compares the net margins, return on equity and return on assets of Points.com and SITO Mobile.
| Net margins | Return on equity | return on assets | |
| Dots.com | -0.09% | -0.01% | N / A |
| SITO Mobile | N / A | N / A | N / A |
Summary
Points.com beats SITO Mobile on 5 out of 8 factors compared between the two stocks.
About Points.com (Get a rating)
Points.com Inc. provides technology solutions to the loyalty industry in the United States, Europe and internationally. It offers currency retail for its members to get more of their currency, whenever they need it; Travel Accrual allowing its members to book a hotel, a car or an activity and earn money; Daily accrual for members to earn money on daily purchases; Travel rewards allowing members to exchange their currency for hotel stays and car rentals; Daily rewards allowing members to exchange their currency for more than trips; and Currency Utility allowing members to do so much more with currency. The company was founded in 2000 and is headquartered in Toronto, Canada.
About SITO Mobile (Get a rating)
SITO Mobile, Ltd. provides ad delivery, measurement and attribution, and consumer insights using its proprietary location-based marketing intelligence platform in the United States and Canada. It offers ad placement, which delivers advertisements on behalf of its clients to existing and potential consumer audiences on a confidential basis; and advertisements on TV, desktop, social media and out-of-home digital platforms. The company also provides measurement and attribution products, including Real-time Verified Walk-In, an internally built platform that works in tandem with a data management platform and a demand-side platform; Location, audience and behavioral science reports that provide analysis of a customer’s audience, breaking down location, purchasing and demographic data against various control groups for targeted audiences selected in real time; and Buy Science Reports, which offer transaction data to make marketing campaigns relevant and measurable. Additionally, it offers Insights products, such as Consumer Behavior and Location Sciences, which explore consumers and present insights and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors. The Company provides its services to brands, advertising agencies, out-of-home advertisers, media companies and non-media businesses through sales and account management teams. The company was previously known as Single Touch Systems, Inc. and changed its name to SITO Mobile, Ltd. in September 2014. SITO Mobile, Ltd. was incorporated in 2000 and is based in Jersey City, New Jersey. On October 8, 2020, SITO Mobile, Ltd. filed a voluntary Chapter 11 reorganization petition in the United States Bankruptcy Court for the District of New Jersey. It is jointly administered with SITO Mobile Solutions, Inc.
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