Calix: These three BSPs are leveraging mobile apps to successfully grow their business

Have a mobile app-like order for subscribersIQ® – is no longer just a “nice to have” for Broadband Service Providers (BSPs). The mobile experience you deliver every day is at the heart of your overall value proposition. Done right, a branded app reinforces your position as your subscribers’ trusted communication provider, helping you increase satisfaction and loyalty. It gives you an exclusive channel to your subscribers, through which you can communicate new offers, sell value-added services, provide helpful tips, and notify them of potential service issues. And, of course, your brand – and yours alone – is always front and center.

Of course, even the most amazing app on the planet is only effective if downloaded and used regularly by subscribers. Calix is ​​fortunate to partner with highly innovative BSPs who have had tremendous success in adopting CommandIQas well as EDGE suites like ProtectIQ™ and experienceIQ™. Here are some of our customers’ best practices and benefits in getting subscribers to download and use their branded mobile apps.

1. Mount Horeb Telephone Company increased app adoption by 79% in just over two months: After launching MHTC SmartGuard in mid-2021, Mount Horeb Telephone Company (MHTC) focused on ramping up adoption of the app among its managed Wi-Fi subscribers as quickly as possible. To raise awareness of the app and increase attachment rates, MHTC ran an omnichannel marketing campaign from mid-October to the end of 2021, with weekly prizes. In just over two months, MHTC increased app penetration by 79%. Additionally, MHTC is now perfectly positioned to offer value-added services such as ProtectIQExperienceIQand Arlo Secure, which increases average revenue per user (ARPU).
2. STRATA Networks achieves 19% higher NPS with CommandIQ and EDGE suites: To differentiate their offerings and provide a superior member experience, Utah-based STRATA Networks launched their STRATA Hub Premium service, which includes a GigaSpire® BLAST system, STRATA Hub (their branded orderIQ app), and both ProtectIQ and experienceIQ. Bundled premium service has contributed to higher member satisfaction, with STRATA Hub Premium users giving the co-op an almost 19% higher Net Promoter Score (NPS) than members not using CommandIQ and EDGE Suites.
3. Tularosa Communications leverages mobile app push notifications to increase subscriber engagement by 520%: To highlight the benefits and encourage the use of their brand orderIQmobile, New Mexico-based Tularosa Communications recently launched an A/B tested social media campaign. Both versions of the campaign featured the same content, with the “B” campaign also using mobile push notifications via CommandIQto further promote the campaign. The marketing tactic paid off: Tularosa doubled its organic reach on social media and increased its engagement by 520% ​​using push notifications in Command.IQ. The campaign reinforced the importance of engaging subscribers through CommandIQpaving the way for Tularosa to leverage the app to promote new offers, in addition to offering time-saving self-service features.

These are just a few examples of how Calix customers are driving widespread adoption and use of their branded Command-based mobile apps.IQ . Part of the complete Revenue EDGE solution, CommandIQ has enabled these service providers to simplify their business, excite their subscribers and increase their value – imagine what it can do for you.

Take the leap and launch a branded mobile app! Learn how to orderIQcan excite your followers and build your brand

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Calix inc.published this content on January 24, 2022and is solely responsible for the information contained therein. Distributed by Public, unedited and unmodified, on January 24, 2022 22:56:04 UTC.