Arena Flowers launches native mobile apps with poq to deliver best-in-class experiences

LONDON, March 31, 2022 /PRNewswire/ — Global provider of mobile application platforms poo announcement today arena flowersone of the most successful flower businesses in Europelaunched new iOS and Android native mobile apps using poq’s composable commerce stack.

After delivering over 10 million ethical bouquets over the past 14 years, Arena Flowers decided to expand its commitment to customers by offering frictionless commerce journeys and an enhanced loyalty experience.

Poq’s MACH-certified native mobile app platform has enabled Arena Flowers to offer its customers rich content features, such as “App Stories” and “Swipe2Like”.

Additionally, the composable nature of the poq platform means the apps seamlessly integrate with the Arena Flowers Shopify e-commerce platform for merchandising and their existing loyalty program, so customers can earn , track and redeem points through apps. Customers can also set up and manage their flower subscriptions seamlessly through the apps, thanks to an integration with Recharge’s subscription solution for Shopify.

John HackettCEO of Arena Flowers, said, “Our customers are exceptional. They care deeply about sustainability and fair trade, and every time they trust us to deliver a beautiful bouquet, they want the experience to be exceptional as well. That’s why we have launched these apps. Native apps allow us to deliver a more convenient and engaging experience to our customers, one that we believe they will love. »

Jay JohnsonCEO of poq, said, “Native apps are the perfect platform for Arena Flowers to interact with their loyal customers. Such a beautiful product and personalized service deserve an equally enjoyable shopping experience. Our platform is designed to quickly enable brands to delight their customers with these kinds of rich app experiences, providing a compelling channel to build and expand their communities with original content and unique brand experiences, ultimately delivering a unparalleled customer retention strategy. »

Please contact poq for more information.

About poq

Poq is a MACH-certified cloud-based platform, enabling retailers to build highly efficient, fully-customized native mobile apps that deliver a superior shopping experience. These apps enable retailers to build stronger brands, sell more products, increase customer loyalty, and deliver highly relevant content, communications, and rewards. Poq’s clients include global brands and retailers, such as Cotton On, Ardene, Cotton Traders, Hot Topic, Surfstitch, Card Factory, etc. To learn more, please visit poqcommerce.com.

About Arena Flowers

Over the past 14 years Arena Flowers have delivered over 10 million beautiful bouquets across the UK. Each order received is arranged and tied by hand by our florists to create a unique bouquet. Just as every customer is different, so is every bouquet, so each is treated individually.

Arena strives to make the international and domestic supply chain more respectful of people and the environment in everything it does. To learn more, please visit arenaflowers.com.

SOURCE POQ