Admitad Launches Monetization Platform for Content Projects, Mobile Apps and Browser Extensions
HEILBRONN, Germany, May 16, 2022 /PRNewswire/ — Various digital project owners are looking for new monetization methods in light of tightening privacy and compliance requirements and current market circumstances. To meet growing demand, IT company Admitad is launching Monetize the network, a monetization platform for web projects with a large audience and traffic allowing them to boost their income. In 2021, its beta generated over seven million orders, resulting in a total GMV of over $280 million and $8 million in payments to partners.
A wide range of advertisers, a wide variety of monetization products and super-fast technologies are the main advantages of the product.
“We continue to improve our technology to stay ahead. We develop solutions tailored to the needs of different customer segments, taking into account the specificities of their industries and business structures. The digital environment is increasingly generating in addition to unique projects that are not fully compatible with standard products. Monetize Network is able to combine solutions that adapt monetization processes to the needs and strategies of our customers,” – says Alexander Bachmannfounder and CEO of Admitad.
The platform includes a set of out-of-the-box solutions for multiple customer segments, including owners of content projects, forums, mobile apps, browsers and browser extensions, and others. types of projects. The Monetize API will be introduced in mid-2022, allowing customers to create their own custom monetization products. Admitad has already invested over $2 million in the development of Monetize Network and plans to put a $1.5 million in its growth in 2022.
“Technologies are key; partnerships are another part of the whole puzzle. We’ve built them with leading affiliate and advertising networks around the world – and offer access to over 50,000 advertisers that use CPC and CPA revenue models,” says Monetize Network Head, Vyacheslav Mezentsevand added: “We are also successfully responding to the ever-increasing demand from content projects for new monetization tools, as our solutions are immune to the impact of any upcoming regulatory changes in the field of Data protection”.
Revenue generated from digital projects during the Monetize Network beta phase increased by 90% in the last year. In 2022, the platform plans to reach $20 million in payments to partners and intends to strengthen its position in Europethe United Kingdom and the United States, as well as penetrating the markets of India, Brazil, Polandand France.
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