7 industries that offer mobile apps
As you probably know, billions of people around the world own smartphones. Industries of different types are developing mobile applications to interact with these users, offering them entertainment, commerce, services and much more. Let’s look at some common industries that use mobile apps to access the vast market of smartphone users.
#1 Social Media
There are between 4 and 5 billion people on social networks. The average of these users spends at least two hours on social media platforms. Mobile apps like Facebook, TikTok, Instagram, Snapchat, and Twitter dominate the social media app industry, competing for users.
Social media apps are very sophisticated, using different types of technologies to stand out, generate revenue, and gain user engagement. For example, TikTok uses sophisticated algorithms to keep users hooked. It also offers filters to help people create deepfake media.
#2 Transportation
Transportation apps have turned the transportation industry upside down. It all started with the ride-sharing app Uber, providing users with an economical way to travel. The disruptive nature of Uber quickly forced the taxi industry to lose market share.
Later, these applications extended to the food delivery industry, partnering with restaurants to serve customers. Interestingly, the food delivery app market grew rapidly during the pandemic lockdown orders.
Besides Uber and Lyft, Door Dash, Skip The Dishes, Grubhub, and Instacart are also changing the gig economy. Transportation apps rely on a variety of technologies, including machine learning, to help users navigate traffic, find the right drivers, and select food.
#3 Lifestyle
Lifestyle apps have grown in popularity as people are often forced to stay indoors during the COVID-19 pandemic. Here are some examples of lifestyle applications:
- Go out together
- Nutrition
- Art
- Music
- Food
- Aptitude
Fitness apps, in particular, are finding innovative ways to stand out. For example, fitness app Fitolio, created by one of Montreal’s top app developers, allows users to become fitness mentors and even monetize their active lifestyle.
#4 Utility
Utility apps are the unsung heroes of the mobile app world, allowing us to track the weather, turn our mobile devices into flashlights, stay ready for appointments, and so much more. Excitingly, new utility applications are using technologies such as the Internet of Things (IoT) and Beacon to deliver services more proactively. For example, retailers, event organizers, transit systems, businesses, and educational institutions use Beacon to help customers consume information more efficiently.
#5 Entertainment
Entertainment apps make a lot of money. Whether it’s video streaming services like Netflix or Hulu, or games like Angry Birds or Fortnite, entertainment apps generate significant revenue. These apps can also push mobile devices to their limits, especially when they feature cutting-edge graphics.
#6 News
News apps provide users with information in an efficient manner. All types of media organizations have news apps, from CNN and BBC to Buzzfeed. Instead of impressing users with the latest technology, the most successful news apps focus on usability with intuitive interfaces and simple layouts.
#7 Financial
Financial apps, also known as FinTech apps, provide financial services. The complexity of a FinTech application depends on its nature. For example, banking apps are relatively simple yet exceptionally secure pieces of software that help people manage their money and credit cards. Meanwhile, investment apps are using artificial intelligence and machine learning to give users smarter choices.
These seven sectors offer the most common mobile applications. Whether you’re interested in news, entertainment, or social media, or need to complete specific tasks, there’s a mobile app for you.
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